We are PLOT, a leadership agency.
Our partners help to create and lead remarkable organizations.
With clarity, critical thinking and compelling narrative.
Around well-defined purpose-driven brands.
To advance enlightened progress.
Our Brand Purpose
If we had to put our brand’s purpose into one word, it would be: Progress.
Growth is not enough. Innovation for the sake of innovation is not enough. We believe in progress because it is such a wonderfully optimistic and humane concept. It simply asks: Are we all doing better? Better as in more successful as an organization, but also better as in more fulfilling, more decent or more sustainable. And our brand’s purpose is to help you get to that better place and achieve progress.
The PLOT Philosophy
In order to provide clarity and orientation for an organization the philosophy of a brand needs to be practical and actionable. Virtues (what we do) are more meaningful than values (what we believe in). So here is what you can expect from the PLOT brand with regard to our key activities:
Partners – We look for humble and thoughtful partners who care about what they do and what our clients do. We bring different experiences, methods and skills but share the same sense of purpose. We strive for and share economic success but put progress over profit.
Agency – We help, inspire and lead by example. We do not provide creative or professional services. We expect to be paid for the value we create, not for the time we put in.
Brands – We work with brand owners. We apply ourselves to brand purposes that further progress. We get involved and take responsibility but we remain independent.
Ventures – We are entrepreneurs. We take equity and are willing to share risk. We invest in purposes that matter to us.
Culture – We enjoy spending time with each other and with our clients. We create and find places that let us breathe and think. We take walks. We run and ride bikes. We avoid disposable goods.