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Every organization faces different leadership challenges at different times. However, there are certain patterns and recurring situations. We are developing a portfolio of products that leaders of both very young and well established organizations find useful.

If you do face a different challenge or aren’t quite sure how our products could be applied in your role or situation please be in touch with our team in Hamburg or San Francisco.


Innovation Leadership

Change the Game. Lead the Way! Right in the heart of San Francisco, the most innovative place on the planet, PLOT takes a highly selected group of innovation leaders from a diverse set of companies to the next level so they can return home and transform their organizations with strategic vision, the right cultural match and innovation leadership capabilities that go far beyond technological knowledge and expertise.

Starting January 8, 2018 with CES in Las Vegas and March 5, 2018 with SXSW in Austin we will guide our international participants through 4 weeks of intensive, interdisciplinary learning, thinking, doing, helping them grow professionally and personally.

InnoCamp Teaser Video from Christoph Burkhardt on Vimeo.

Find more information here or download the pdf.

Keynotes/Speaking Engagements

Part of our own purpose is to initiate change with long lasting effects. We impact our clients in many different ways. Yet, wherever we go we always inspire action. The fastest way to experience our work is to test drive one of our award winning keynotes. Get the input you need to kick start lively discussions and uncover your own plot. Ask our experts anything, discover surprising insights and get things started with an inspiring talk that will make you think for weeks. Contact us at bookings@plot.org for a speaking engagement.

Innovation Audits

We are based in the Silicon Valley for a reason. There is no place better suited to test your ability as a purpose driven company. We challenge you to rethink everything. You don’t have to do it all by yourself. In this program you will be meeting with pioneers and thought leaders from the most innovative organizations, exchange ideas, get inspired and at times overwhelmed by the incredible power of people who generate world changing ideas on a constant basis. We challenge you to find your place, develop your own plot, define your brand purpose and together with us, take on the Silicon-Valley Challenge. Wherever you are going after this you will think differently.

Innovation Challenges

We are based in the Silicon Valley for a reason. There is no place better suited to test your ability as a purpose driven company. We challenge you to rethink everything. You don’t have to do it all by yourself. In this program you will be meeting with pioneers and thought leaders from the most innovative organizations, exchange ideas, get inspired and at times overwhelmed by the incredible power of people who generate world changing ideas on a constant basis. We challenge you to find your place, develop your own plot, define your brand purpose and together with us, take on the Silicon-Valley Challenge. Wherever you are going after this you will think differently.


Organizational Leadership

In growing organizations complexity naturally increases. As the business diversifies and individuals follow incentives and opportunities, it becomes harder to remain focused and maintain a unified sense of purpose. Why are we even doing this? What are our strategic decisions based on? Do we really do what we say? A team of PLOT partners takes a fresh outsiders look at your organization and presents its findings in a workshop format that allows you as a leader to start a process of organizational re-focusing around a well-defined brand purpose.

Brand Purpose and Philosophy for Startups

New ventures need more than great product ideas or business model innovation. They need purpose, clarity and focus. Great ideas around products and business models provide the initial drive to kick start the journey. Then things get tricky when complexity increases. More and more people get involved. Owners, potential clients, business partners, investors and advisors, everyone brings something to the table. In this process the initial clarity around the brand and its purpose, what you believe in and what you want to stand for might get lost. We help you bring focus back to your brand and co-develop a philosophy with you that takes your purpose to the next level.

Brand Focusing I: Purpose

Purpose is a big word. When we help organizations rediscover their purpose we often uncover a brilliant vision and a clear understanding of what the organization’s brand used to stand for. We help you to regain a crystal clear understanding of your brand’s purpose so your clients, customers, investors and all other stakeholders understand why you are doing what you are doing. The purpose of a brand cannot be defined by the outside, you need to define what you want to stand for and why. We help you to get there and stay focused when things get messy.

Brand Focusing II: Philosophy

We believe in the power of a good theory. But even more, we believe in the clarifying impact of a real life philosophy guiding your every move and action. Creating a brand philosophy is not about lofty vision statements or abstract values; a strong philosophy defines the purpose of your company, creates a framework for decision making and provides you with tangible guidelines on how you are going to take your company to the next level.


Digital Leadership

For at least a decade ‘digital’ may be among the most overapplied terms that exist. While economic transformation takes place through technology, while small challengers gain ground over established ones, while new technologies and platforms are emerging, it is key for the ones who lead organizations to fully understand what they need to do in a world of almost endless possibilities. PLOT supports corporate leads to get back into control. As the world sturns faster and faster, we support the ones who lead by helping them understand change, by proritizing strategies based on value and brand purpose, and by implementing impactful digital action plans.

Digital purpose planning

All too often, there still is a wide gap between corporate goals, brand purpose, and many marketer’s digital abilities. PLOT supports organizational leads in planning for impact in the digital space. By mapping leadership objectives over platforms, content and interaction models, we drive focus and allow decision makers to create organizations that lead to results more efficiently.

Content leadership

Yes, ‘content is king’. But which type of content really drives results is a question which should not be left to content partnerships. PLOT, as a completely autonomous company, allows organizational leads to understand and define content priorities based on their organization’s objectives instead of leveraging existing content platforms and partnerships. Content has become an essential module of organizational progress. Our partner’s long term experience in planning and executing content strategies with a clear focus on independent decision making is a new strategic asset in a more and more entangled marketing & content environment.

Creative data & insight conceptualization

User interactions generate data. But unlike technological platforms and media providers, marketers and agencies still find it hard to integrate interaction data into their planning processes. PLOT wants to change that. We want to help organizations shape more effective and efficient creative projects by integrating interaction data to the beginning of a project. PLOT helps organizational leads in interpreting existing data and draw strategic conclusions from data. Our goal: to get to much smarter results for brands with a clear purpose.

Organizational integration

Integrating new digital and content talents in rather traditional organizations is complex. How can old and new structures lead to the best results? How can old and new workforce members collaborate to bring the best of your organization to life? How should reporting lines, processes and success metrics be redefined? PLOT partners have gone through a lot of changes as they have shaped digital change in companies and agencies. There is not a one-size-fits-all solution to integrating old and new skills. But as an independent partner who has structured many change processes we may ask the right questions that lead you there.

Brand safety

The rise of social media and programmatic advertising offered great possibilities for users as well as organisations. Unfortunately it has also made brands more vulnerable to political attacks as it has has also demonstrated an increased need for marketers to define in which context they want to present their online ads. Up until now brand safety was almost exclusively discussed within media circles and among ad tech providers. PLOT goes beyond that. If applied correctly it adds ethical control over brands by intertwining multiple communications dimensions like PR, social media, paid media and analytics in an holistic approach that secures corporate values and assets from harm.

California

Plot Inc.
600 California Street, 11th Floor
San Francisco, CA 94108
USA

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Germany

Plot GmbH
Colonnaden 15
20354 Hamburg
Germany

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